Top 35 Coupon Advertising Ideas From the Pros – Part 2.
This article is taken from FitSmallBusiness.com
11. Bring Them Back with a Double Offer
Chris Fehrmann, G/O Digital Marketing
If a customer found you through an offer, research shows that they’re likely more loyal to their pocketbooks instead of your business, and will search for more offers in the future. To curb this behavior, you can create a double offer. A double offer is a secondary offer that compliments the first. Ask yourself the same questions you did for the first offer, but also ask yourself what you would want after that first service. By answering that question successfully, you’ll be on the right track to double up your offers for greater business – and start converting deal aficionados into a loyal customers.
12. Advertise Your Coupon on Facebook with Waymark
Most of your customers are already on Facebook every day. That built-in audience makes Facebook one of the best ways to reach new customers. It’s easy to create an ad – just put in your phone number and Waymark will create an amazing looking ad in seconds. Try it now.
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $100 Ads Coupon when you spend $25.
This billion dollar startup is highly influential in the marketplace. If you want to reach frugal-minded consumers, you must have a local presence on Coupons.com. This company allows you to advertise your business via printable coupon. Coupons are one time use, with a maximum print out of two coupons per computer. You can definitely control quantity with this service.
Creating a newsletter is a must for small businesses. It keeps you relevant. When sending out your newsletter, why not include a coupon? It a wonderful incentive for your core customer-base. It doesn’t have to be a significantly high amount (stay around 10%), and it may not even be used, but it will inform the customer that you provide discounts, and they will be more likely to look out for a discount in the future.
Check out Mailchimp, our recommended email marketing program, which includes tools to create and automatically send coupons to customers.
As a typical consumer, chances are you’ve purchased a Groupon in the last 12 months. If you haven’t purchased, you’ve at least considered the option. Group can have a tremendous impact on small businesses, but it’s important to execute your strategy carefully. If you’re considering this route, check out our Ultimate Guide to Groupon for Businesses which explains costs and effective Groupon strategies for small businesses.
LivingSocial is a deal of the day site and is very similar to Groupon. While the two are competitors, many customers shop on both. It may be beneficial to alternate between both and find out which one brings you the most loyal and compatible customers.
Use Yelp Deals to create coupon advertisements on Yelp. You offer a discount, typically around 50% off. Yelp takes 30% off of the purchase price, and you get the rest. It’s similar to the Groupon model, except Yelp leaves you with a greater profit.
Similar to Yelp, Angie’s List allows businesses to create coupons. When a customer makes a search, coupons appear at the top of the results. Angie’s List is an especially good choice for service-based industries like home repair and medical practices, as this tends to be their specialty. For more information, check out our guide How to Use Angie’s List: Advertising Costs and More.
RetailMeNot is a huge digital coupon marketplace. Unlike the other websites we’ve listed so far, RetailMeNot is not typically used for local searches. Instead, it’s used by retail chains and websites (big & small) to share coupon codes. A fun thing about RetailMeNot is that users can directly add coupon codes to the site