Top 35 Coupon Advertising Ideas From the Pros – Part 3.
This article is taken from FitSmallBusiness.com
Use Twitter to make quick posts, like flash coupons, for your products or services. If you have an active customer base who’s on social media, they will jump at the chance to buy from you at a discounted rate.
CouponCabin is similar to RetailMeNot. It allows users to hunt for promotional codes, and also search by sales.
Use your own website to promote your coupons. Customers check out your website for many different reasons–they want to know more about your business, they want to read reviews, they want to understand your product, or they want to find a discount. Add a discount with an opt-in lightbox. There’s different ways to do this, but check out Kyla’s tutorial on OptinMonster.
Ashley Eckel has a very useful article about how to create a successful mobile coupon campaign. It’s important to diversify your coupon advertising. Study this article to find out how to create the highest engagement.
If you don’t want to share ad-space with other businesses, you can send coupons yourself with a direct mailing service. We highly recommend PsPrint‘s Direct Mail Postcards. Not sure who you’d mail it to? No mailing list is required with PsPrint, simply enter the address or zipcode for your desired neighborhood and they’ll send your postcard to every door. You can narrow down by location, age, and other factors, like hobbies and interests.
For more about this option, check out our guide Best Direct Mail Service: VistaPrint vs. PSPrint vs. EDDM.
Tom Egelhoff offers insightful information on how to place a small town newspaper ad. Even if you live in a big city, you should probably stick with smaller publications that cater to your core demographic. Most communities have a local newspaper. Place an ad with a coupon for maximum
Valpak is a direct marketing service that sends coupons and ads through the postal service. The coupons come together in a blue envelope, and usually feature local businesses. Prices vary depending on the scope of the campaign, but a minimum of 10,000 houses is required. Expect to pay between $150 to $400 per campaign.
We’ve talked extensively about flyers before. Flyers are a direct way of sharing your coupons with customers. You are literally handing them a coupon. Whether the flyer is only a collection of coupons, or if you’re sharing information about your business and adding a coupon as an incentive at the bottom, flyers are effective at evangelism.
Remember to add a special code for your coupons, so that you can note the source when the coupons return to you.
Want to put your message straight into your target’s hands? How about on top of a steaming hot pizza pie? The best part is they’ll see your ad every time they grab a slice. Pizza box ads are reliable and highly effective, making them a great way to advertise your business.