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We know the news lately has been intense, but we also know that small business owners are used to intense.

Let’s be honest. You’re reevaluating. You’re cutting the fat.
You’re digging deep into what’s truly working for your business and what’s not.

Here's a tip

Here’s what will work:
redefining your audience and your offerings.

Just like you, we’re adjusting our business plan for the time being. And while you’ve been working to keep things rolling,
we’ve been working on ideas to help you adapt. Read on.

We have ideas
Restaurants
  • Advertise take out and delivery service.
  • Offer free or heavily discounted delivery.
  • Offer family dinner packages to relieve the monotony of cooking at home.
  • Offer immune boosting dishes and meal kits.
  • Expand your delivery area.
  • Band together with other restaurants in your area to create group gift certificates, packages or other offerings.
  • Offer curbside cocktails and drive-in happy hours or family nights.
  • Offer discounted gift certificates to keep revenue flowing in for you now. Promote early graduation, Mother’s and Father’s day and even Christmas gifting.
  • Create date-night-in packages for couples with wine, meal kits or prepared dishes, candles, flowers and an Amazon movie credit.
  • Create specialty tasting bundles with craft beer or wine, accompanying snacks and a link to a follow-along video.
Home Improvement
  • Book up your summer and fall projects in advance with a discount or incentive.
  • Offer video consults and estimates for new projects.
  • Homebound homeowners will be paying even more attention to the projects they need to get done. They’re staring at dingy walls, cracked concrete, dated kitchens and a boring backyard. You have their attention!
  • Create a deeper offer or added-value incentive to spark shoppers to pull the trigger. We can work with you to create offers that convey more value to the reader without digging into your profits.
  • Competition will be higher than ever as soon as the fog lifts! Now’s the time to make an impression.
  • More than ever, people have time to RESEARCH your business before hiring you. Go through your website with a fine tooth comb. Add more recent project photos to your social media. Post those glowing reviews you’ve gotten via text or email from customers. Now! Go!
Personal Services
  • Don’t lose the connection with your audience!
  • Provide valuable content that you create (unique to you) to keep customers engaged. Remember that time off now also means time off later for customers who forget how much they love your services.
  • Examples:
    • Dance studios: streamable videos for parents and kids to do together at home.
    • Gyms and health centers: Facebook Live group workouts or group meditations.
    • Massage therapists: energy and mood boosting instructions for stretching at home, plus a discounted package of essential oils.
    • Florists: flower arrangement videos and flower care tips, plus a discount off weekly home delivery.
  • Host a food or supplies drive; those who donate can purchase discounted gift certificates to use later.
  • Create social media contests to maintain engagement and keep customer spirits high.
  • Whatever you do, stay in front of your audience!
Retail
  • Two words: FREE DELIVERY.
  • Beef up your online presence and purchasing options.
  • Consider offering personal shoppers.
  • Create a subscription program.
  • Offer quarantine-friendly new products.
  • Examples:
    • Bird watching stores: printable field guide for specific metro parks plus an online-only discount for binoculars.
    • Nursery: kitchen garden startup instructions and online seed starting kit.
    • Pet Stores: teach an old dog new tricks printable plus an online kit purchase with the right toys and treats.
    • Salons: at-home beauty kits plus discounted product packages and free local delivery.
  • Offer discounted gift certificates now for future occasions that customers would purchase anyway. 25% off Christmas gift certificates to Mom’s favorite boutique? Sold!
Above all, remember

PEOPLE MAY BE UNDER QUARANTINE, BUT THEIR MONEY IS NOT!

dollar hand

Ready to re-strategize? We’re here to brainstorm with you!

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Your return on investment is measurable by the direct response of the coupons redeemed.

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Our magazine offers affordable advertising for all budgets. So lets get started today!

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